Patagonia Black Friday created 12 watermarks.
To counter the Black Friday consumer-craze, Patagonia donated 100% of their global sales from that day to grassroots environmental organizations working to create positive change for the planet in their own backyards. Patagonia Toronto invited a number of local environmental organizations to table that day, including Lake Ontario Waterkeeper. Following Black Friday, the CEO Rose Marcario reported the company raised $10 million in sales.
Georgia Strait, BC
Jesse Capon
Georgian Bay, ON
Basia Wyszynsky
Hart River, YT
Bruce Hawkins
Lake Huron, ON
Jade Francis
Lake Ontario, ON
Ahmed N/A
Lake Ontario, ON
Maddie Dickson
Lake Simcoe, ON
Cory Gould
Miramichi River, NB
Michael Krause
Ottawa River, ON
Pat Hawkins
St. Noras Lake, ON
Kate Belmore
Sturgeon River, Simcoe County, ON
Josh Dyer
Toronto Harbour, ON
John Becker